UGG X TRIPLET X OPEN DIALOGUE
「ICONIC FROM THE FIRST STEP」POP UP STORE

UGG launched its AW25 collection through a high-impact collaboration with TRIPLET and Open Dialogue, with a special pop-up at Hysan Place. The goal was to boost brand visibility, drive sales and bring a fresh, stylish experience to the Hong Kong audience, as well as the launch of the new collaboration of UGG and TRIPLET - PeakMod Lowcut, combining the UGG's Classic Craftsmanship of UGG and Street Style Aesthetic of Tyson Yoshi. Luna led the entire activation and tured Hysan Place into an immersive showcase of global fashion and local creative energy.  To kick off the launch, we organised an opening party, invited artists, fashion lovers and influencers, like Tyson Yoshi for photo shooting and interviews.

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To make the pop-up more engaging, we created interactive experiences that encouraged visitors to explore and have fun. Highlights included an Aurora LED Tunnel Photo Booth for eye-catching photos and Shoes DIY Workshop where shoppers could customise their own UGG pieces. These activities helped bring the theme “ICONIC FROM THE FIRST STEP” to life and made the pop-up a memorable stop for fans of both fashion and culture. Through creative storytelling and energetic launch events, the pop-up successfully connected UGG with the local style community and generated strong buzz for the AW25 collection.