Stage Production
Stage production is one of the most defining parts of event design. It is not only the visual highlight, but also the space where a brand’s story truly comes to life.
From concept development and stage design to structure building, lighting, sound and on-site execution, every detail requires careful planning and coordination from a professional stage production company.
Establishing Emotional Connection Through Storytelling
A good stage design company can translate abstract ideas into an experience that speaks through space, light and sound, allowing guests to connect emotionally.
At Luna, we believe that a successful production is not only about visual impact, but also about creating a stage that “tells a story”. That is why we apply the same level of design precision and production quality used by leading global enterprises. From concept to execution, we make sure every element meets international standards, because every stage is an extension of the company, and every project is a chance to bring that story to life.
Why Stage Production Matters?
Establish a Clear Theme to Express Your Company & Products
A strong theme is the foundation for success. Through thoughtful stage design, companies can visually communicate their story and showcase their products in a meaningful way. As an experienced stage design company, Luna tailors each theme to reflect your corporate identity and objectives. From colour palettes and shapes to lighting and structure, every design detail works together to convey your message and create an immediate connection with your audience.
Create an Immersive Experience for the Audience
A great stage is more than a backdrop, it’s an environment that draws people in. Luna’s stage production team focuses on the layout, lighting and movement flow to create immersive settings that let audiences feel part of the experience. By combining lighting control, projections and sound, we transform ordinary spaces into engaging environments that encourage emotional connection.
Add Interactive & Performance Elements
Modern audiences expect more than visuals; they want to engage and participate. Luna’s creative stage design team integrates live performances, digital interactions and themed installations to make each show more dynamic. Whether it’s a performance synchronised with lighting effects, an interactive projection wall or a social media photo zone, these moments make your event more memorable. They help bridge the gap between the company and its audience, turning engagement into long-term connection.
Luna’s Stage Production Services
At Luna, we believe every stage is an opportunity to tell your story. As a trusted stage design company in Hong Kong, we provide end-to-end production support, from creative concept, stage design and set construction to lighting, sound and on-site co-ordination. Our team has years of experience across different stage formats and venues, ensuring each production is delivered efficiently, on budget, and to the highest standard.
Whether it’s a mall activation, a pop-up store, a corporate launch or a live performance, we design and build spaces that turn creative ideas into powerful experiences. Through professional stage design and seamless execution, we help you connect with audiences in meaningful and memorable ways.
1. Theme Design & Customisation
The theme is the core of every stage production. Luna’s creative team designs each project with a clear understanding of your corporate image and project goals. As an experienced stage design company, we create bespoke concepts that capture the essence. From visual direction and structure proportion to lighting and materials, every detail is carefully planned. With our professional stage design approach, we transform abstract ideas into spaces that speak your company’s language and leave a lasting impression.
4. One-Stop Stage Production & Co-Ordination
Luna provides a one-stop service covering every aspect of production and project coordination. Our services include hardware production, lighting and sound systems, stage construction, program flow, media and PR coordination, guest escorting and on-site control. With an experienced team handling each stage of the process, clients can enjoy a smooth, worry-free experience. Working with one dedicated team means you no longer need to coordinate multiple suppliers, Luna takes care of everything from design to delivery, ensuring consistent quality and efficiency throughout.
2. Professional Set & Stage Production
Luna works closely with leading production partners and suppliers across Hong Kong to bring every concept to life. As a reliable stage production company, we manage every detail, from structure design and material selection to on-site construction, under strict quality control. We understand venue requirements such as fire safety, load-bearing limits and temporary structure approvals, ensuring all installations meet safety standards while maintaining efficiency. Our ability to adapt within budget and timeframe has made Luna one of the most trusted names in stage production in Hong Kong.
5. Creative Content Development
Combining thoughtful design with strong content is a winning formula. Luna’s creative team integrates performance and storytelling into stage design to create engaging, interactive experiences. Depending on the theme, we curate performances such as live music, celebrity appearances, dance shows or interactive installations that bring your message to life. This combination of creativity and design not only enhances audience engagement but also strengthens recall. As a stage production company, we know how to turn every moment on stage into a story worth remembering.
3. Mall Pop-Up Production
With extensive experience in mall activations, Luna knows how to create successful pop-up experiences. Our team understands the unique flow, layout and seasonality of Hong Kong’s major shopping malls. As a creative stage design company, we combine market insights with storytelling to design engaging set pieces and layouts that attract visitors and encourage participation. By integrating light, visual design and interactive elements, we turn every mall pop-up into a lively, shareable moment that connects you with the public.
6. Flexible Stage Production
Every project is different. Our stage design team provides flexible solutions tailored to venue size, budget and technical requirements. From large-scale exhibitions and outdoor concerts to smaller launches and music showcases, Luna delivers professional stage design, lighting, sound and on-site support. Our modular systems allow for efficient setup and reconfiguration, maintaining quality while saving time and cost. This flexibility makes Luna the preferred stage production company for companies seeking both creativity and practicality.
Luna’s Successful Cases
Case 1: ASICS Sportstyle “Back to Future” Pop-Up
Luna partnered with ASICS to design and produce their “Back to Future” pop-up activation, held at K11 Art Mall and Harbour City. The concept showcased ASICS’ signature sporty energy with a futuristic twist, brought to life through creative stage design and structure. Taking inspiration from the ASICS logo, the entire pop-up was built around its dynamic curves, turning the logo itself into a three-dimensional centrepiece that immediately drew attention.
The first day featured local celebrity Jeffrey Ngai as the opening guest, joined by KOLs who shared it widely on social media. Inside the space, exclusive product displays and photo zones encouraged audience participation and boosted online exposure. Through innovative design and professional execution, Luna successfully transformed a pop-up space into a vibrant, story-driven experience.
Case 2: Hong Kong Electric “Happy Green Fair”
Luna was commissioned as the stage production company for Hong Kong Electric’s “Happy Green Fair”. The main stage design was inspired by leaves and solar patterns, constructed with eco-friendly and reusable materials, and complemented by LED lighting to convey a modern environmental message.
In line with the event’s green values, we used energy-efficient lighting and modular structures that could be easily dismantled and reused. Interactive zones and family-friendly workshops were set up to engage visitors of all ages, creating a lively yet educational atmosphere. By blending visual design with meaningful storytelling, Luna turned the “Happy Green Fair” into a stage experience that reflected both corporate responsibility and creativity.
Case 3: IFC Summer Music Campaign
During summer, IFC aimed to turn its open space into a relaxing yet elegant music destination. Drawing inspiration from the theme “Summer Melodies”, the stage design featured natural wood textures, soft lighting and an open layout that blended seamlessly with the mall’s architecture. Luna’s production team focused on the harmony between sound and light, ensuring each performance could be enjoyed in both comfort and quality.
The stage structure was designed for flexibility and quick installation, integrating lighting and sound systems to meet professional concert standards. A series of live performances by local musicians brought energy and authenticity to the space, attracting shoppers and visitors throughout the season.
Frequently Asked Questions
1. What should I pay attention to with regards to stage production?
Stage production involves a range of technical and safety requirements. From structure stability and power supply to fire regulations, every element must meet strict standards. Different venues also have their own height limits, loading capacities and setup times. That is why working with an experienced stage production company like Luna is essential. We conduct site checks and risk assessments before production begins, ensuring the stage design is safe, compliant and visually appealing. Our team also handles permit applications and venue coordination, so things run smoothly from start to finish.
2. How can I choose the right stage design?
Choosing the right design starts with understanding the purpose and target audience. If product display is your priority, a layered and structured stage design may work best. If you aim for engagement, interactive elements and dynamic lighting can help. As a professional stage design company, Luna provides tailored advice based on your corporate identity, venue size and budget. We focus on aligning every design decision with your message and desired atmosphere, ensuring the final setup both reflects your company and enhances the audience experience.
3. How is the cost of stage production estimated?
The cost of stage design and production depends on several factors, including stage size, structure complexity, materials, lighting and sound requirements, and installation time. A reliable stage production company will provide a transparent quotation and clear breakdown from the start. At Luna, we first understand your project objectives and budget range, then design an approach that maximizes both visual impact and cost efficiency. We ensure quality is never compromised, even when working within tight schedules or budgets.
4. How does Luna ensure safety during stage production?
Safety is always our top priority. Before construction begins, our engineers assess the stage structure to confirm stability and load capacity. All lighting, electrical and rigging systems are tested thoroughly, and backup power is prepared to prevent disruption. First-aid support and clear emergency routes are also arranged. These measures, developed through years of experience as a trusted stage production company in Hong Kong, ensure we deliver impressive and secure results.
5. What does a complete stage production service include?
A full stage production service typically covers stage structure, set design, lighting and sound systems, LED or projection screens, backdrops, interactive installations and on-site co-ordination. As an experienced stage design company, Luna offers one-stop coordination, from design and construction to dismantling and logistics. Our team also oversees on-day operations, including performer coordination, audience flow and media arrangements. This all-round approach lets our clients focus on their guests and content, while we handle every production detail to ensure a seamless experience.