UGG CUSTOMIZATION ACTIVATION

UGG launched a fun customisation experience to tap into the growing personalisation trend and bring a fresh, interactive experience into its stores. The activation was designed to celebrate new store openings while giving shoppers a chance to create something that feels truly their own. To make this happen, we set up dedicated UGG customisation booths at K11 MUSEA and Pacific Place, and designed a mobile customisation cart for the Macau store, making the activation flexible and easy to set up across different locations.

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The main highlight was the Charms Bar, where customers could pick from a range of everyday and festive charms to personalise their UGG footwear on the spot. This simple but engaging activity turned classic UGG styles into unique fashion pieces and created a lively, celebratory atmosphere in-store.