UGG X TRIPLET X OPEN DIALOGUE POP UP STORE

UGG launched its AW25 collection through a high-impact collaboration with TRIPLET and Open Dialogue, with a special pop-up at Hysan Place. The goal was to boost brand visibility, drive sales and bring a fresh, stylish experience to the Hong Kong audience, as well as the launch of the new collaboration of UGG and TRIPLET - PeakMod Lowcut. Luna led the entire activation and turned Hysan Place into an immersive showcase of global fashion and local creative energy. To kick off the launch, we organised an opening party, invited artists, fashion lovers and influencers, like Tyson Yoshi for photo shooting and interviews.

To make the pop-up more engaging, we created interactive experiences including an Aurora LED Tunnel Photo Booth and a Shoes DIY Workshop where shoppers could customise their own UGG pieces. These activities helped bring the theme "ICONIC FROM THE FIRST STEP" to life and made the pop-up a memorable stop for fans of both fashion and culture.