UGG X TRIPLET X OPEN DIALOGUE POP UP STORE

UGG launched its AW25 collection through a high-impact collaboration with TRIPLET and Open Dialogue, featuring a special pop-up store at Hysan Place. The campaign aimed to boost brand visibility, drive sales, and introduce a fresh fashion experience to the Hong Kong audience, alongside the launch of the UGG x TRIPLET PeakMod Lowcut collaboration.

Luna led the full brand activation, turning Hysan Place into an immersive showcase of global fashion and local creative energy. To kick off the launch, Luna organised an opening party and supported influencer marketing by inviting artists, fashion lovers, and influencers, including Tyson Yoshi, for photo shooting, interviews, and social sharing.

To make the pop-up more engaging, Luna also created interactive experiences including an Aurora LED Tunnel Photo Booth and a Shoes DIY Workshop, where shoppers could customise their own UGG pieces. These elements supported Luna’s event management approach by combining campaign creative, guest engagement, and on-site experience design. The activities brought the theme “ICONIC FROM THE FIRST STEP” to life and made the pop-up a memorable destination for fans of fashion, culture, and creative retail experiences.