UGG CUSTOMIZATION ACTIVATION

UGG launched a fun customisation experience to tap into the growing personalisation trend and bring a fresh, interactive experience into its stores. The activation was designed to celebrate new store openings while giving shoppers a chance to create something that feels truly their own. To make this happen, we set up dedicated UGG customisation booths at K11 MUSEA and Pacific Place, and designed a mobile customisation cart for the Macau store, making the activation flexible and easy to set up across different locations.

The main highlight was the Charms Bar, where customers could pick from a range of everyday and festive charms to personalise their UGG footwear on the spot. This simple but engaging activity turned classic UGG styles into unique fashion pieces and created a lively, celebratory atmosphere in-store.