TOYS"R"US 40TH ANNIVERSARY FLAGSHIP

Toys"R"Us celebrated its 40th anniversary in Hong Kong with the reopening of its flagship store at Harbour City, the very store where it all began. Under the theme "Play More", the brand wanted the occasion to feel as big as the milestone deserved.

We first took the celebration through the entire store, hosting nine individual ribbon-cutting ceremonies across the store-in-store zones, including Pokemon, Bandai, Lego, Sanrio and more, each one hosted by Kaka Wan. We then held with the main store ceremony, where the CEO and Guest of Honour delivered a speech, and the business partners gathered for the ribbon-cutting and group photo. We handled all materials, logistics and ceremony operations throughout, making sure every moment landed well. The reopening gave Toys"R"Us a joyful and memorable return to Hong Kong families, bringing back the sense of excitement the store has always stood for.