RUN WILD MUSIC - JAYBIRD

Jaybird aims to set passionate runners, adventurers and athletes free with the best gear — wireless earphones equipped with advanced apps. To present their brand identity, we invited local runners by initiating the "Run Wild Music" event — a 3,000 people music run with Jaybird.

On that date, we set a route that allowed runners to run away from the city, starting from the commercial center in Hong Kong Science Park, passing next to the waterfront and the hill. The event reminded the participants of running with the right gears. During the event, different performances and booths were prepared by our team, featuring famous bands, singers, DJ, extreme sports players and brands who shared the same value.