RATHER K11 MUSEA STORE OPENING

rather opened its new store at K11 MUSEA with a launch event that helped the brand connect with fashion lovers and raise its profile in Hong Kong. Visitors were invited to take photos at a custom photo booth set against a branded backdrop, creating fun and shareable moments. The event also featured an engaging MC and celebrity guest Grace Chan, bringing energy and excitement to the celebration.

To build social buzz and media exposure, fashion and entertainment media were invited for a special preview of the new store. From photo booth and audio setup to PR support, every detail was carefully arranged to make the opening smooth, lively and memorable, reflecting rather's modern and sophisticated brand image.