RATHER K11 MUSEA STORE OPENING

rather opened its new store at K11 MUSEA with a launch event designed to help the brand connect with fashion lovers and raise its profile in Hong Kong. As part of the brand activation, visitors were invited to take photos at a custom photo booth set against a branded backdrop, creating fun and shareable moments that reflected rather’s modern and sophisticated image.

Luna supported the event management and production support, from photo booth setup and audio arrangement to PR coordination and guest experience. The event also featured an engaging MC and celebrity guest Grace Chan, bringing energy and excitement to the celebration. To build social buzz and media exposure, fashion and entertainment media were invited for a special preview of the new store, making the opening smooth, lively, and memorable.