PRET A MANGER PRET SET INFLUENCER CAMPAIGN

Pret A Manger launched the Pret Set campaign to position its meal combos as a tasty, high-quality lunch option for people who are happy to spend a bit more for something better. To raise awareness, we worked with influencers to create friendly, short reels with hooks based on four concepts: daily vlogs, dine-out moments, protein-rich picks, fun unboxings and nostalgic British flavours.

Influencers shared real moments of enjoying the Pret Set, from quick grab-and-go lunches in their vlogs to highlighting the protein-heavy options for fitness lovers. Unboxing videos showed the new combos in an exciting way, while nostalgic content introduced familiar British tastes that resonate with local audiences. Through engaging reels and product seeding, the campaign helped more people discover the Pret Set.