PRET A MANGER CNY INFLUENCER CAMPAIGN

To celebrate Chinese New Year, Pret A Manger introduced festive seasonal products including a limited-edition coffee card and a coffee candle created in collaboration with The Wax Can.

Luna developed a strategic influencer campaign to bring the launch to life with curated lifestyle creators who produced a mix of Reels, Stories and Threads content that highlighted the festive products through relatable everyday moments. From cosy coffee breaks to gift-giving during the holiday season, the content captured the warmth and joy of Chinese New Year while showcasing Pret's seasonal offerings in an authentic way. The campaign helped Pret connect with audiences during the festive season, increasing brand awareness and encouraging seasonal product discovery.