POLAROID GO GEN 3 LAUNCH

Polaroid launched its newest instant camera, the Polaroid Go Gen 3, in Hong Kong with an afternoon event that put the camera in people's hands from the very first moment. The launch brought together media and KOLs for an experience built around one idea: The Best of Summer Is Analog.

We produced the full event, designing three activations that each gave guests a different reason to pick up the camera. The Polaroid City Walk took guests out into the streets of Sai Ying Pun, guided by Homeland, to capture the neighbourhood's buildings and everyday moments on film. Back at the venue, photos from the walk were pinned to a City Map Wall, turning individual shots into a collective portrait of the area. A DIY Keychain Workshop let guests personalise a Polaroid keychain with their own photos and accessories to take home. And a Portrait Photo Studio, run by two Polaroid photographers, gave everyone a chance to sit down and get a proper Polaroid portrait taken. The launch gave the Polaroid Go Gen 3 a debut that felt as personal and tactile as the camera itself.