NISSIN CUP NOODLES INFLUENCER CAMPAIGN

Nissin launched its new Cup Noodles Stir series in Hong Kong, aiming to get the right people talking about it in the right places. To help achieve that, we ran a multi-platform influencer campaign across Instagram Reels and Threads, pairing high-reach content with authentic everyday reviews to drive both awareness and trial.

We recruited and coordinated six Instagram Reels influencers to create content showcasing the new Stir variants, with the top posts collectively surpassing 1.5 million views. On Threads, 15 influencers shared detailed reviews, unboxings and taste tests that gave the product genuine shelf credibility. Alongside the content campaign, we executed a large-scale seeding effort to 45 influencers, most of whom went on to share organic stories with their own audiences. The campaign successfully introduced Nissin Cup Noodles Stir to a wide audience across Hong Kong, turning curiosity into real product trial.