MUJI YOHO MALL RELAUNCH

With the relocation and expansion of its YOHO MALL store, MUJI aimed to build strong awareness and create buzz around the reopening of its larger, revamped space. Luna supported the relaunch with a full PR and brand activation strategy, including managing the official photoshoot, preparing a bilingual press release, and arranging exclusive media sessions to capture the new store experience. To extend the campaign’s reach online, Luna also coordinated influencer marketing support with ten lifestyle influencers, helping produce engaging reels content for social media.

To further enhance the reopening, Luna introduced a capsule machine inside the store, giving customers a fun and interactive way to join the celebration. By combining media exposure, creator content and engaging in-store activations, the campaign successfully drove attention to the revamped MUJI YOHO MALL store.