MUJI METROPLAZA REOPENING

MUJI reopened its Metroplaza store with a brand new look and bigger space, bringing customers an upgraded shopping experience that reflects its simple and sustainable lifestyle philosophy. The new design features warm wooden tones and walls made from recycled coffee grounds, along with two exciting additions, the Coffee Stand & Bakery and a Water Station, where customers can enjoy fresh coffee or refill their bottles while shopping.

To maximise exposure, we arranged media coverage and on-site content creation featuring eight local influencers, who created engaging reels to showcase the refreshed store. With these efforts, the campaign increased awareness and brought more people to experience MUJI's new Metroplaza store.