MSI BAM FESTIVAL 2023

MSI and Mercedes-Benz teamed up at the BAM Festival 2023 to showcase the Stealth 16 — their co-branded gaming laptop. Inspired by Mercedes-AMG's "One Man, One Engine" philosophy, the campaign highlighted the laptop's exceptional performance and design. To help bring this vision to life, we supported the brands by creating an interactive booth experience that amplified the visibility of this partnership.

The activation featured a series of hands-on game trials and gaming hosts Chungchung030 and Deer Chan who engaged directly with fans through live demonstrations, mini-tournaments, and meet-and-greet sessions. A claw machine offering exclusive red dragon dolls added a playful element to the experience.