MONSTER ENERGY X TEDDY FAN LIVE

Monster Energy sponsored Teddy Fan's BossGame Live 2026 concert as the official energy partner, bringing the brand's bold spirit and high-energy identity to one of the most exciting live entertainment moments of the season.

Luna helped bring the partnership to life by creating a series of immersive brand touchpoints that connected the brand with concertgoers throughout the event. From eye-catching Monster Energy backdrops and standees to fan photo opportunities, the activation encouraged audiences to capture and share their concert memories online. Likewise, sampling activities allowed fans to experience the drink both before and after the show, while influencer seeding and exclusive concert ticket giveaways further extended the campaign's reach. Teddy Fan also featured the brand in his own social content, amplifying the partnership across digital platforms. \n\nThrough the combination of live entertainment, influencer buzz and sampling events, the campaign connected Monster Energy with music fans in a natural and memorable way.