MONSTER ENERGY X TAT GOR

Monster Energy partnered with Tat Gor's anniversary show as the official energy sponsor, connecting with Hong Kong's gaming and online community. Held at PORTAL, the event brought together over 360 attendees, alongside a wider audience through live streaming.

To bring the sponsorship to life, Luna created a series of engaging brand touchpoints throughout the experience. A Monster-branded backdrop and Tat Gor standee welcomed guests at the entrance, setting the tone from the start, while inside the venue, a dedicated photo area with an instant photo machine invited guests to capture and share their moments. \n\nThroughout the show and beyond, Monster Energy was naturally integrated into the programme, supported by large-scale sampling with nearly 1,000 cans distributed to attendees. The campaign brought the brand closer to its audience, creating an energetic and memorable experience from start to finish.