MONSTER ENERGY X CALL OF DUTY: BLACK OPS 6

Monster Energy partnered with Call of Duty to kick off Call of Duty: Black Ops 6 with a high-energy collaboration that brought exclusive Monster-Energy-themed gear to players worldwide. Customers also had the chance to win Call of Duty: Black Ops 6 game and Xbox Series X upon purchase of Monster Energy.

We teamed up with Tat Gor, a fan-favorite gaming influencer, to light up Twitch with three live streams. Meanwhile, GameplayHK introduced this exhilarating game to players and gave them a close-up of the Monster-Energy-themed gear. Beyond the digital sphere, we set up gaming zones and Monster Energy sampling at T.O.P. This is Our Place and MegaBox ANICHI across two weekends, where Xbox stations let visitors play Call of Duty: Black Ops 6 live.