MONSTER ENERGY ULTRA PEACHY KEEN LAUNCH

To launch the new Ultra Peachy Keen flavor for Monster Energy, we aimed to create a memorable, intimate vibe with a Canton-style launch party, bringing Monster partners and friends together.

The event featured performances by local famous rappers JB and Taco, alongside a DJ, dancers, local art, cultural workshops, and various influencers. Attendees enjoyed the Ultra Peachy Keen and Cantonese cuisine mix, providing a delicious introduction to the new flavor. Key highlights included the distribution of unique gift boxes featuring graffiti artist Uncle@AWS's paintings and on-site divination, adding a culturally rich element to the celebration.