MONSTER ENERGY TOKYO GAME SHOW

To build excitement around the Tokyo Game Show 2024, Monster Energy made a high-impact return to Ani-Com & Games Hong Kong 2024, showcasing its dedication to e-sports culture. With a lively booth, attendees enjoyed free Monster Energy samples, immersed themselves in a dedicated Call of Duty gaming zone, and posed for memorable photos in a branded Monster Energy photobooth. Fans competed in the gaming zone, with top players winning coveted Tokyo Game Show tickets, travel vouchers, and ROG Phone 8 devices.

Adding to the buzz, we invited popular gaming figures Tat Gor and GE of JFFT to host exclusive activities. Influencers shared the event across social platforms, amplifying visibility and anticipation for both Monster Energy and the Tokyo Game Show.