MONSTER AUSSIE STYLE LEMONADE LAUNCH

Monster Energy launched its new Aussie Style Lemonade with a summer party at GO PARK Aqua, bringing an Australian beach vibe to Hong Kong. We helped create an afternoon full of energy Aussie Style Party, where guests could try the new flavour, enjoy an Aussie-style barbecue with roasted pineapple. Guests could also take part in water sports such as stand-up paddling, kayaking and wake surfing. The atmosphere was lifted further by DJs, breakdance shows, a fire show and live graffiti art.

To extend the buzz, the launch transitioned into a two-day public sampling at GO PARK Sai Sha, allowing even more visitors the chance to try the newly launched Aussie Style Lemonade. The launch not only introduced the new flavour in a fun and memorable way but also strengthened Monster Energy's connection with young people and the local community.