MANULIFE X PURE LAUNCH
Overview
Manulife and PURE Group came together to introduce the Mind-Body Wealth Series, a six-week wellness programme designed to help fitness enthusiasts balance physical and mental well-being. Held at the K11 Musea PURE Club, the launch event set the stage for this innovative collaboration, seamlessly blending fitness, lifestyle, and wellness.
Guests were offered the chance to participate in dynamic fitness demonstrations led by PURE instructors, including sessions in BodyJam, BodyPump, Combat, and Tabata. Special guests Roxanne Tong and Brian Chan added an extra layer of excitement. Attendees captured memories at curated photo zones while enjoying bespoke smoothies and light refreshments. The launch positioned Manulife and PURE as leaders in holistic wellness.
Functions
- Campaign Creative, Brand Activation, Influencer Marketing, Production
Location
- Hong Kong
