LI-NING NEW COLORWAY LAUNCH CAMPAIGN

Li-Ning launched its new colorway collection in Hong Kong with a campaign designed to reach the local running community with the goal to build genuine credibility through people who train, race and talk about running every week.

We designed and executed the full campaign, coordinating all partners across media, influencer and community channels. Working with local run club Harbour Runners and sports media InSports Lab, we hosted four running classes that gave participants the chance to trial the new colorway shoes and experience their performance first-hand. Alongside the run club collaboration, we seeded the collection to KOLs and coordinated a series of sponsored Reels to amplify reach across social platforms, extending the campaign beyond the track and into everyday feeds. The campaign successfully embedded Li-Ning's new colorway within Hong Kong's running community, connecting the shoes with the people most likely to wear and recommend them.