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LES MILLS HK BODYCOMBAT 100
Overview
LES MILLS Hong Kong celebrated a major milestone in the BODYCOMBAT series with its first-ever Asian launch, blending fitness, community, and celebration. The event was designed to inspire fitness enthusiasts and promote an active, healthy lifestyle, while highlighting the evolution of this iconic programme.
We curated six dynamic BODYCOMBAT sessions led by expert trainers, creating an energising and motivational atmosphere. We collaborated with adidas on an exciting Boxing Challenge, offering participants the chance to win ADIDAS RAPIDMOVE shoes. By fostering community spirit and offering an unforgettable workout experience, the event successfully engaged over 500 fitness enthusiasts and strengthened connections to both brands.
Functions
- Campaign Creative, Brand Activation, Community Marketing, Influencer Marketing, Production
Location
- Hong Kong

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