IFC MALL SUMMER PERFORMANCE

ifc mall looked to bring fresh energy to its summer campaign by combining live music with an eye-catching seasonal art installation. The goal was to create a lively brand activation that encouraged shoppers and visitors to spend more time in the space and enjoy the atmosphere.

Across the campaign period, we staged three live shows featuring two acclaimed local bands. Mr Koo brought a laid-back seaside vibe with their upbeat summer sounds, while The Solution Band lifted the energy further with a mix of jazz, pop and rock tunes. Through coordinated stage production and live performance delivery, the shows added a memorable layer to the summer installation, drawing foot traffic and engaging the public.