EVOLUTION S3 LAUNCH - CABEAU

Cabeau, the U.S. award-winning neck pillow brand, is dedicated to creating better travel experiences for its users. To introduce the latest Evolution S3 neck pillow to local audiences before the peak travelling season, Luna supported a street-level brand activation that allowed people to try the product in a real-life travel-inspired setting.

To recreate the aircraft seating experience, Luna set up a trial area with plane seats in one of the city’s busiest locations, giving passers-by the chance to experience the comfort and support of the Evolution S3 neck pillow first-hand. Famous travel host Jeffrey also joined the event to interact with fans, collect feedback and create engaging video and photo content. Through event management, product trial and audience engagement, the campaign generated strong participation and positive feedback, with many visitors sharing that it was their first time trying such a high-quality and scientifically designed neck pillow.