DECATHLON NEW STORE OPENING PR SHOOTING

To spark excitement for Decathlon's two latest stores in Tai Koo and Kai Tak, we crafted a lively PR campaign to turn heads. With the brand stepping onto Hong Kong Island East for the first time, we spotlighted these spots as must-visit hubs for anyone passionate about sports. We created a vibrant photoshoot with models bringing the Tai Koo store's massive 10,000 sq. ft. space to life, paired with a media tour on opening day.

Over in Kai Tak, we teamed up with influencers and invited them to explore, shop, and share their real-time adventures with their followers. Our campaign showcased Decathlon's essence with eye-catching visuals and media buzz, reinforcing Decathlon's presence in Tai Koo and Kai Tak.