CHABAA COCO X RANK ATHLETIC COCO RUN

Chabaa Coco wanted to build real recognition within Hong Kong's sport and wellness community. To help the brand do that, we organised the Chabaa Coco x Rank Athletic: Coco Run in Sheung Wan, bringing together 66 participants across coaches, pacers, and invited influencers for a morning that went well beyond a regular run.

The event began with a community run led by Rank Athletic coaches and pacers. Afterwards, the group gathered at Kactus Koffee for a post-run party with Chabaa drinks and a DJ set, keeping the energy going long after the finish line. Influencers created content and shared the experience with their own audiences to extend the campaign's reach across social platforms. The activation did not stop on event day: Chabaa Coco extended a Coconut Water-themed menu collaboration with Kactus Koffee for a full month, and continued supplying Chabaa Coco to Rank Athletic for distribution across their regular run classes. The campaign successfully planted Chabaa Coco within Hong Kong's running and wellness scene, turning a single morning event into an ongoing presence within the community.