CEBU PACIFIC AIR 30TH ANNIVERSARY POP UP

Cebu Pacific Air marked its 30th anniversary with a week-long pop-up at K11 in Hong Kong, welcoming around 200 visitors daily from 17 to 23 March. Rather than a standard brand display, the activation was built around things guests could experience, making it a destination worth stopping for.

Visitors kicked off with a Digital Travel Tarot Reading, a touch-screen game that matched Hong Kong life frustrations with the perfect Philippine getaway. Next up was the "You Deserve a Break" Post-It Zone, where guests wrote or typed what they needed a break from, projected live onto the backdrop. Those who completed both activities earned a spin on the Claw Machine, with branded Cebu Pacific merchandise up for grabs. The fun did not stop there: posting a photo from the pop-up with the right hashtag and tag entered guests into the running for a free flight to the Philippines, with one ticket given away every single day. Together, the activation brought Cebu Pacific Air closer to Hong Kong audiences, turning a milestone anniversary into a shared moment of excitement and wanderlust.