BLUE BOTTLE COFFEE K67 KIOSK NEW TOWN PLAZA

Blue Bottle Coffee opened a unique K67 Kiosk at New Town Plaza in Sha Tin, creating a retail brand activation that blended coffee culture, design and customer experience. Inspired by Blue Bottle Coffee’s original kiosk in Hayes Valley, the K67 Kiosk incorporated elements of classic European artwork, giving the space a pavilion-like appearance filled with artistic ambience.

The kiosk also introduced Blue Bottle Coffee’s Craft Instant Espresso, challenging the traditional perception of instant coffee by offering a convenient and high-quality option for different types of customers. With its distinctive design and production setup, the K67 Kiosk became a vibrant social hub for coffee enthusiasts, allowing them to enjoy their brew while experiencing a visually memorable branded space.