BLUE BOTTLE COFFEE HOLIDAY MARKET 2025

Blue Bottle Coffee celebrated the holiday season with a Holiday Market that brought together coffee lovers, local creatives and the wider community. Over two days, visitors enjoyed coffee tastings, explored seasonal products and discovered thoughtfully curated holiday offerings in a relaxed, festive setting. The market also worked as a seasonal brand activation, giving visitors a different way to experience the Blue Bottle brand.

We managed the campaign from concept to execution, covering event planning and production, market booth setup, partner coordination and influencer marketing through influencer and media invitations. The Holiday Market became a lively gathering point that brought together craft, coffee and community, reflecting Blue Bottle’s warm and people-focused approach to celebrating the season in Hong Kong.