ASICS SUPERBLAST 3 MACAU POP-UP

ASICS brought the SUPERBLAST 3 to Macau with a pop-up at Lion Square, Venetian Macau. Rather than a standard product display, the activation gave visitors a genuine reason to show up: a chance to feel the shoe under their feet and put their speed to the test.

At the heart of the booth was the 1-Minute Treadmill Challenge, where visitors laced up and ran on the spot to experience the SUPERBLAST 3 first-hand, with rewards waiting for those who completed the Turbo Charge Challenge. A social Power Up moment let guests snap and share for an exclusive prize. Beyond the booth, we collaborated with Macau local running communities HMAX.90 and Sub.team Macau on a 5KM run through Taipa, passing key landmarks of the city before finishing with drinks at Rooftop Cafe. The pop-up brought ASICS into the heart of Macau's running community, connecting the SUPERBLAST 3 with real runners in a city that rarely gets its own dedicated running activation.