ASICS SPORTSTYLE POP UP

ASICS SportStyle unveiled its Back to Future pop-up stores to showcase the brand's fusion of heritage and innovation with the launch of its latest SportStyle collection. We partnered with ASICS to bring the concept to life, creating an immersive environment themed around Y3K metallics and transparent finishes to capture a futuristic aesthetic.

The activation opened at K11 Art Mall with a launch event led by Jeffrey Ngai, whose appearance generated significant media coverage and social buzz. Influencers, stylists and press were also invited to preview the new footwear line-up. To enhance the consumer journey, we created the Y3K DIY Workshop and Y3K Photo Booth, and catering styled with ASICS elements. By combining product showcases, storytelling, and interactive touchpoints, the Back to Future pop-ups successfully boosted brand visibility and drove sales traffic.