ASICS SPORTSTYLE POP UP

ASICS SportStyle unveiled its Back to Future pop-up stores to showcase the brand's fusion of heritage and innovation with the launch of its latest SportStyle collection. We partnered with ASICS to bring the concept to life through a futuristic brand activation, creating an immersive environment themed around Y3K metallics and transparent finishes.

The activation opened at K11 Art Mall with a launch event led by Jeffrey Ngai, whose appearance generated strong media coverage and social buzz. Influencers, stylists and press were also invited as part of the campaign’s influencer marketing approach to preview the new footwear line-up. To enhance the consumer journey, we created the Y3K DIY Workshop, Y3K Photo Booth and catering styled with ASICS elements. By combining product showcases, storytelling and interactive touchpoints through coordinated event management, the Back to Future pop-ups successfully boosted brand visibility and drove sales traffic.