ADIDAS X HONG KONG MARATHON 2025

Luna brought adidas’s vision to life at the Hong Kong Marathon 2025, creating a seamless and memorable experience for runners while embracing the campaign motto, “YOU GOT THIS”. As part of the sports events and brand activation experience, adidas set up a hub at the SCHKM Expo in Kai Tak Sports Park, where runners could collect exclusive race items and personalise their gear with custom tee printing.

The campaign also included a 5K shakeout run at Dorsett Kai Tak, bringing together international and local runners for a warm-up session with Polaroid photo moments. On race day, Luna supported the event management of the pre-race warm-up, cheering teams along the route, and a post-race recovery zone with yoga stretching.

After the race, runners were invited to the adidas Tsim Sha Tsui Flagship Store for official race tee hot stamping, creating personalised commemorative T-shirts. Through campaign creative, community engagement and on-site production, the activation helped adidas connect with Hong Kong’s running community around one of the city’s most iconic sporting events.