ADIDAS X C.P.U. STYLE YOUR SHOES WORKSHOP

To create a hands-on activation that would engage customers beyond retail, we supported adidas to collaborate with retailer C.P.U. to host a shoes styling workshop for participants to personalise their T-Toe and Low Profile shoes in-store. We coordinated and managed the activation from start to finish, ensuring a seamless and enjoyable experience for every participant.

The workshops took place at the AIRSIDE and Hysan Place C.P.U., while the participants could choose from a wide variety of customisation materials, including pins, chains and beads in diverse styles. With tutors to guide and inspire, customers were able to create one-of-a-kind looks for their sneakers.