ADIDAS X C.P.U. STYLE YOUR SHOES WORKSHOP

To create a hands-on experience that engaged customers beyond retail, we supported adidas in collaborating with retailer C.P.U. to host an in-store shoe styling workshop. The brand activation invited participants to personalise their T-Toe and Low Profile shoes, turning the retail space into a more interactive customer experience.

The workshops took place at C.P.U. stores in AIRSIDE and Hysan Place, with participants choosing from a wide range of customisation materials, including pins, chains and beads in different styles. Through coordinated event planning and on-site management, the sessions ran smoothly while tutors guided participants through the styling process, helping each customer create a one-of-a-kind look for their sneakers.