ADIDAS X ARSENAL FOOTBALL ACTIVATION

To mark Arsenal's visit to Hong Kong, adidas transformed its K11 MUSEA store into an Arsenal-themed pop-up, creating a hub where fans could gather and share their passion for the club. We worked closely with the brand on the creative design and production, turning the space into an immersive brand activation that reflected Arsenal's identity. Fans could browse official jerseys and accessories while exploring exclusive memorabilia, including vintage shirts, match balls and captain's armbands.

Alongside the pop-up, we operated a bespoke jersey stamping service, giving customers the chance to personalise their new Arsenal jerseys with official player names and numbers. By combining creative retail design with an engaging football and sports event experience, the campaign celebrated Arsenal's presence in Hong Kong and created a memorable moment for local fans.