ADIDAS WOMEN'S WEEK

adidas is committed to creating exclusive moments for women, with the aim of promoting their power, personality, and talents. Through engaging Gen Y and Gen Z, we seek to build relationships between them and adidas through immersive sports experiences.

In line with this vision, we introduced the "adigirls as one" sports week, a comprehensive event encompassing a series of training courses designed exclusively for female members of the adiClub. We invited notable individuals such as Gao from COLLAR, athletes Vivian and Virginia, as well as adigirls leading instruction Danie, Sandy, and Ming Wai. The five-day event featured a diverse range of courses, including LES MILLS, Hip Hop, Jazz Dunk, and various types of yoga.