ADIDAS TAI KWUN NEW STORE OPENING

Set in the historic heart of Central, the adidas Tai Kwun store opening started with a launch party to introduce the space and its exclusive offerings. Influencers and guests were invited to explore the new space while enjoying an interactive hot stamp printing session, where they could customise exclusive badges with a complimentary tote bag.

The event also featured a dedicated photo area with professional photography to capture memorable moments throughout the evening. adidas Tai Kwun store opening successfully combined creativity, community and lifestyle, marking another milestone in adidas's retail journey in Hong Kong.