ADIDAS TAI KWUN NEW STORE OPENING

Set in the historic heart of Central, the adidas Tai Kwun store opening began with a launch party designed to introduce the new retail space and its exclusive offerings. As part of the brand activation experience, influencers and guests were invited to explore the store while joining an interactive hot stamp printing session, where they could customise exclusive badges with a complimentary tote bag.

The store opening also reflected Luna’s event management approach, combining guest engagement, lifestyle experience and branded photo moments throughout the evening. With a dedicated photo area and professional photography support, the adidas Tai Kwun store opening brought together creativity, community and retail storytelling, marking another milestone in adidas’s brand journey in Hong Kong.