ADIDAS SAI YEUNG CHOI STREET SOUTH NEW STORE

adidas opened its new store on Sai Yeung Choi Street South with a fun and creative street activation that attracted fans, shoppers and passers-by. As part of the brand activation, visitors could try the hot press printing service and customise their items with exclusive stamping designs. To make the event more eye-catching, Luna created two special balloon designs, the Lucky Cat and the Hong Kong-style Egg Tart, adding a playful local touch to the new store experience.

Each balloon came with a voucher that customers could use to redeem the printing service, encouraging more people to visit the store and take part. The campaign also included influencer marketing support, with influencers invited to join the activation and create short reels showing the printing process, helping spread the excitement online.