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ADIDAS ORI SK8 SKATEBOARDING DAY
Overview
Psyroot has been organizing skateboarding events in Hong Kong to preserve the traditional skateboarding culture and spread the passion for the sport. adidas teamed up with Psyroot to elevate their annual SK8 carnival, which aimed to promote skateboarding and traditional culture.
Apart from thrilling skateboarding competitions, we hosted a shoe wax workshop and skill-building skate classes for adiClub members. Other highlights included Hana painting, live performances from fashion skaters, graffiti artists, DJs, and musicians. This vibrant carnival brought together a diverse crowd, showcasing the dynamic and inclusive spirit of adidas and the skateboarding community.
Functions
- Campaign Creative, Brand Activation, Community Marketing, Influencer Marketing, Production
Location
- Hong Kong
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