ADIDAS LIVERPOOL FC POP UP

To celebrate the long-awaited reunion between Liverpool FC and adidas after 13 years, Luna partnered with the brand to create an engaging pop-up roadshow across four of Hong Kong’s busiest shopping malls: Pacific Place, Citygate, Langham Place and Mira Place. As part of the brand activation, each location showcased the new home and away kits in a football-inspired setting featuring wooden textures, gold accents and striking visuals of Liverpool FC players.

At the Pacific Place pop-up, Luna introduced a special jersey stamping service where visitors could personalise their shirts with player names, numbers and a gold badge. This interactive feature quickly became a highlight of the campaign, giving fans a memorable hands-on experience. With campaign creative, influencer marketing and production setup, the roadshow helped adidas connect with football fans and bring the Liverpool FC collaboration to life in Hong Kong.