ADIDAS LANGHAM PLACE STORE REOPENING

The grand reopening of the adidas Langham Place Store aimed to attract local and overseas sports enthusiasts while celebrating the brand's renewed presence in one of Hong Kong's most dynamic shopping destinations.

To achieve this goal, we hosted a pop-up store featuring captivating activities including the "Stop the Clock" challenge, a personalised luggage strap workshop and exclusive Mongkok-themed adidas stickers. Guests enjoyed refreshments with live DJ performances enhancing the atmosphere. A striking new sculpture by Offgod and Drew, created in collaboration with adidas Originals, served as a visual centrepiece for the event.