ADIDAS LANGHAM PLACE STORE REOPENING

The grand reopening of the adidas Langham Place Store aimed to attract local and overseas sports enthusiasts while celebrating the brand’s renewed presence in one of Hong Kong’s most dynamic shopping destinations. Luna supported the campaign with a creative brand activation that brought together retail experience, community engagement and social buzz.

To achieve this goal, Luna hosted a pop-up store featuring engaging activities such as the “Stop the Clock” challenge, a personalised luggage strap workshop and exclusive Mong Kok-themed adidas stickers. Guests also enjoyed refreshments and live DJ performances, while a striking new sculpture by Offgod and Drew, created in collaboration with adidas Originals, served as the visual centrepiece of the production setup.