ADIDAS LANE CRAWFORD POP-UP

To celebrate Chinese New Year and tap into the growing trend of sneaker personalisation, adidas launched the “Style in a Box” pop-up at Lane Crawford, featuring the Style Your T-Toe workshop. Luna worked with adidas to create an immersive brand activation experience where customers could personalise their T-Toe shoes with branded ribbons, adidas logo charms and festive beads.

Luna set the scene with a large jewellery box-inspired display, supported by lightboxes incorporating Chinese New Year elements. Through campaign creative, interactive customisation and production setup, the pop-up successfully attracted loyal adidas fans and new shoppers, positioning adidas as a brand that celebrates fashion, culture and individuality.