ADIDAS EVO SL CAMPAIGN 2026

adidas ADIZERO EVO SL arrived in Hong Kong not with a single launch moment, but through a series of experiences that let people feel the shoe for themselves. Luna led the full campaign across four activations, each one bringing a different community into the EVO SL story through running, art and music.

It started on International Women's Day with the Women's Fast Day at REP.HK, combining fitness training and a chill run with adidas athlete Virginia Lo, AR HK Captain Yoyo and REP.HK Founder Lynus Woo. Influencers brought their full energy to the event, enjoying both the gym training and the running session with EVO SL. A group of runners, artists, and racers, including Billy Choi, Novel Fergus, Keiko Wong and Kenneth Chiu, then flew to Shanghai for the ADIZERO EVO SL Fast Lab, sharing the experience through social content and a morning run with adidas athlete Kai Lok. Back in Hong Kong, the Art & Music Jamming Day at PMQ with HKWALLS turned into a full creative takeover: graffiti artist MCZ Thomas painted live and led an EVO SL customisation workshop, before adidas Runners Captains Kanok and Coach Phoebe closed the day with a Silent Disco Run through the streets of Central and Sheung Wan.

Throughout March and April, EVO SL shoe trials were woven into regular adidas Runners sessions, giving the everyday running community their own moment with the shoe. Across every stage, the campaign helped establish the ADIZERO EVO SL as more than a performance shoe, connecting it with the people, culture and energy that define running in Hong Kong.