ADIDAS EVO SL CAMPAIGN

To celebrate the launch of the ADIZERO EVO SL, adidas wanted to spark a new cultural trend by blending the energy of running with the social appeal of coffee culture. We worked with adidas to bring this vision to life by building a campaign that introduced the coffee run culture to Hong Kong. Collaborated with the local coffee shop Cupping Room, we created moments designed to connect runners, coffee lovers and trendsetters in one vibrant experience.

The campaign kicked off with a Coffee Run and Rave Launch Party at Cupping Room. We followed with AR running activations that gave consumers an immersive way to test the shoes, as well as five community runs with local running clubs. To extend the buzz, KOLs styled the EVO SL in sport, streetwear and leisure looks, showcasing its versatility across social platforms.