ADIDAS ADIZERO RUNBASE

Ahead of the Hong Kong Marathon 2026, adidas introduced ADIZERO RUNBASE at AIRSIDE as a dedicated hub for runners to train, challenge themselves and connect. The pop-up turned performance storytelling into an interactive brand activation, welcoming both serious runners and the wider running community.

Visitors could sprint in the Overspeed Record Challenge, customise their ADIZERO shoes with personal names or target race times, and capture moments at the Breaking News Photo Booth, which printed newspaper-style photos on the spot. The sports event also featured virtual running challenges on the adidas Running app and guided sessions led by adidas Runners captains. Through coordinated event planning and production, ADIZERO RUNBASE brought runners together while reinforcing adidas’ position in fast running performance.