ADIDAS ADIZERO BOSTON 13 CAMPAIGN

To promote the new colours of the ADIZERO BOSTON 13, adidas launched an exciting campaign to connect with runners and highlight the shoe's performance and comfort. We created the ADIZERO Training Station pop-up at Cityplaza and PopCorn, where visitors could try on the shoes, run on treadmills and join fun activities. Those who completed a 1 km run could play the Train Fast Prize Game to win adidas gear and shopping vouchers, making the experience both active and rewarding.

Before the pop-up, we invited runners and influencers to share their training routines and goals online under the theme "Train To Be Your Fastest," building buzz for the event. We also organised training sessions with adidas Runners Hong Kong and local run clubs, where participants could test the BOSTON 13 in real workouts.