ADIDAS ADICLUB ADI PICKLEBALL FEST

adidas organised the ADI PICKLEBALL FEST to bring more excitement to adiClub members and introduce more people to pickleball, one of the fastest-growing sports globally. The event also showcased the brand’s new pickleball court at K11 MUSEA. As part of the brand activation, we invited over 50 influencers to join the festival, try the sport and share their experience through social media.

The sports event began with an energetic pickleball session led by professional trainers, followed by friendly matches between influencers. Guests also had plenty of opportunities to capture photos and videos around the court, helping the experience reach audiences beyond the venue. Through hands-on gameplay, social content and influencer marketing, the ADI PICKLEBALL FEST successfully raised awareness of pickleball while creating a fun way for adiClub members to connect with the adidas brand.