ADICLUB DAYS FW2024

For adiClub Days FW2024, adidas aimed to connect with running enthusiasts, drive in-store traffic, and encourage new memberships to its exclusive adiClub community. We created an immersive activation that transformed store entrances into interactive challenge zones, attracting the public and inviting them to "unlock their speed" through engaging in-store games.

The event revolved around two challenges: "All in Shuttle Run" and "All in Stepping Run." We brought in two sprinting athletes and two rope-skipping athletes to set benchmarks, creating an inspiring and competitive atmosphere. Participants who took on the challenges had the chance to win exclusive prizes, including adidas running tees, a pair of ADIZERO Boston 12 running shoes, and vouchers.