ADICLUB DAYS 2024

adiClub is an adidas membership programme that allows members to explore different experiences with the brand. adiClub Days 2024 was designed to reach a broad audience, especially Gen Z, while highlighting the benefits of adiClub membership. Luna supported the campaign with a hybrid brand activation, starting with a new online finger-dancing game where players tapped to the beat, showcased their skills and earned valuable points for their adiClub accounts.

To extend the experience offline, Luna created in-store challenges under the theme “Try That Thing”, including Music Boxing, Finger Board, High Jump and Stack Cup at store entrances. Through campaign creative, influencer marketing and production setup, the activation helped boost foot traffic, increase customer engagement and drive a significant increase in new adiClub memberships.